New Delhi , June 3 : In June 2026, a Dollar 3 million Series A round closed for Fraganote Fragrances Private Limited, with a contribution of Dollar 2.4 million by V3 Ventures, alongside participation from Rukam Capital, which invested Dollar 0.6 million. Rukam Capital, having led the company’s Pre-Series A round in 2025, continues its association with the brand through this raise.
Founded in 2022, Fraganote has, within a compressed timeframe, cultivated a growing customer base exceeding 4,00,000+ happy customers. The brand reports a 35% repeat purchase rate, signalling sustained customer engagement and loyalty. It is currently on track to achieve a revenue target of INR 100 crores within the next 18 months.
Reflecting on the milestone, Garima Kakkar, Co-founder and CEO of Fraganote, shared,
“When we started Fraganote, we were solving for something deeply personal, the feeling of wearing a fragrance you are genuinely proud of, without having to spend a fortune or settle for something that did not match the moment. Now, with so many customers who come back to us because they love what we have built, this round is validation that India is ready for its own fragrance house. The capital from V3 Ventures and Rukam gives us the fuel to move faster; more collections, deeper distribution, and eventually, taking India's fragrance story to the world.”
The brand’s distribution today takes shape most strongly through its owned D2C platform, alongside an accelerating presence across quick commerce platforms including Blinkit, Zepto, and Swiggy Instamart. It also has a strong presence across leading marketplaces, while continuing to extend its reach through Nykaa and modern trade offline retail.
Among its defining differentiators, Fraganote is positioned as India’s first brand to introduce gourmand fragrances mapped to wearable, everyday notes, a category that did not previously exist in this format within the Indian market. The company has scaled to around 50 SKUs, comprising 32 individual perfumes, while operating exclusively within the Eau De Parfum category, an approach that sets it apart, with few players in India building this kind of scale without diversifying into adjacent categories such as candles, skincare, or makeup. Its collaborative portfolio includes partnerships with brands such as Chivas Regal, The Face Shop, and Phool.
