Asian Granito India Ltd. (AGL) has unveiled its Diwali campaign, ‘Ghar Bulaye Tumhein, Iss Diwali’, celebrating the spirit of homecoming and the enduring bond people share with their homes. The campaign highlights how homes hold family memories, traditions and a sense of belonging, even across distances
Led by TheSmallBigIdea, the campaign has been taken from scripting to production. The film follows an elderly couple living in their ancestral home while their son resides abroad. A diya-lit spark takes him on a journey through childhood memories of celebrating Diwali with his parents, reminding him of his roots and bringing him back home with his family. The story also captures the transformation of the ancestral home with AGL's tiles and bathware. Further adding to its appeal is a catchy musical composition that complements the narrative and its themes of nostalgia and homecoming.
Through the campaign, AGL brings attention to the role of thoughtfully designed living spaces in shaping everyday experiences. The integration of its tiles and bathware into the film showcases how the brand's offerings contribute to creating homes that reflect the needs and aspirations of families. The film is currently live across digital platforms.
This Diwali, APAR Cable Solutions, has launched a new festive campaign titled #DiwaliKeAsliHero. The campaign honours the unsung electrical professionals whose behind-the-scenes work ensures families remain safe during high-power festive lighting. Conceptualized by TheSmallBigIdea (TSBI), the festive musical film puts electricians at the heart of Diwali safety.
While homes across India focus on festive illumination, the critical role of electricians in inspecting connections and detecting electrical hazards often goes unnoticed. #DiwaliKeAsliHero bridges this gap, driving home the message that ensuring electrical safety is just as vital as lighting up homes.
The film follows an electrician navigating a neighborhood to resolve unsafe wiring and educate families on safe electrical practices. The narrative seamlessly integrates APAR’s Anushakti Fire Protekt range, reinforcing the brand's focus on fire safety. The film is live across digital platforms.
